Today we’re diving into a question I hear all the time: How do I create a blog that people actually want to read?
If you’re reading this, you’re probably thinking about starting—or revamping—a blog. Whether you’ve got a message to share, a product to promote, or simply want to connect with your audience, blogging is a brilliant way to get your voice out there. But let’s be honest, the online world is full of blogs that are about as exciting as watching paint dry. So, how do you make yours stand out?
Here’s a few tips to help you get started!
1. Write Like You’re Chatting Over Coffee
Forget the formal essays—we’re not writing for academia here. Imagine you’re sitting with a friend, sharing your thoughts over a drink. Keep it casual and relatable.
2. Start With a Headline That Winks at the Reader
Your headline is the hook. Make it cheeky, intriguing, or downright unignorable.
3. Smash the Wall of Text
Big blocks of text scream “run away!” Break things up into short paragraphs, headings, and lists. The easier it is to scan, the more likely readers will stick around.
4. Sprinkle in Personal Stories
People want to connect with you. Share your wins, your lessons, or even that time you spilled coffee on your keyboard mid-blog. Authenticity is magnetic.
5. Solve Their Problems
Your readers have dreams, pain points, and questions. Address those head-on and offer solutions that make them think, “She just gets me!”
6. Add Actionable Tips
Don’t just tell readers what to do—show them how. Practical advice they can implement immediately will keep them coming back for more.
7. Make It a Visual Feast
Headers, bullet points, and even a little bold text can guide readers through your content. Make it easy for them to find the gems you’re sharing.
8. Stand Out by Being You
Your blog should reflect your unique perspective. For me, it’s a mix of business strategies and a dash of woo-woo magic. Find your balance and own it.
9. Repurpose Like a Pro
Turn your blog into social media posts, podcasts, videos—whatever platforms you love. Think of it as a content buffet.
10. End With a Call to Action
What do you want your readers to do next? Download a freebie, join your email list, or—if you’re like me—take a fun quiz about their inner technophobe.
And that’s it! Creating a blog people actually want to read isn’t rocket science, but it does require a little love, a sprinkle of strategy, and a healthy dose of your one-of-a-kind magic.
Take the quiz!
What type of technophobe are you?
Take the fun quiz and find out!
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